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By: Jamie Matusow

Editor-in-Chief

With sales of electronic skin care devices gaining rapidly, L’Oréal USA has jumped into the market, announcing a signed merger agreement with Pacific Bioscience Laboratories (PBL). PBL’s Clarisonic is a market leader in the rapidly growing areas of sonic skin care devices, topicals and technology.  Established in 2001, PBL developed its patented technology, enabling a series of highly popular products under the Clarisonic brand that redefined consumers’ approach to skin care. PBL has grown rapidly since the Clarisonic launch in 2004. The merger, subject to the approval of PBL’s shareholders and other closing conditions, is expected to close in December 2011.

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